Goals for growth in 2020 as the best acorn-fed Iberian ham

The welcome of this new year that we have just begun is accompanied by the beginning of a new decade. This means that for the traditional New Year's resolutions A rigorous list of projects to be completed in the medium/long term is added, which, whether on a personal, social, professional or economic level, will mark our successes in the coming years.

Lordship of Montanera has also defined its list of goals for 2020, along with a rigorous action plan to ensure that good intentions are not forgotten with the passing of the New Year's Eve bells. Our goals include very exciting and challenging ideals, always based on our recent successes. To create this list of goals, we took stock of everything that has happened with our brand in the last year and selected our best projects. Below, we'll tell you about those strong points that we will continue to build on to continue growing as the best acorn-fed Iberian ham.

Best acorn-fed Iberian products

The Lordship of Montanera has a R&D&I department who works to recover recipes from traditional sausages from Extremadura and improve existing ones to achieve more natural and healthy products. Thanks to this commitment to tradition and nature, which is part of its corporate values, Señorío de Montanera was a pioneer in marketing the Iberian Acorn-Fed Folded Loin which had practically disappeared from Spanish gastronomy. Currently, the Iberian acorn-fed folded loin and the Iberian acorn-fed cured sirloin, which was launched in 2018 and is an exclusive product of Señorío de Montanera, are among the best-selling products of our online gourmet store.

Sliced in a protective atmosphere

Aware of the professional needs in restoration and of a gourmet market increasingly demanding, Lordship of Montanera has developed a new packaging model for its sliced Iberian products. With this packaging in a protective atmosphere, best pure Iberian acorn-fed ham It maintains all the sensory characteristics of texture, flavor, and aroma for 6 months, just like freshly knife-sliced Iberian ham. The market reception has been the most gratifying result of this project, which has been supported by a multitude of Positive comments about sliced Iberian ham by those who have tried it.

Organic Iberian sausages

Señorío de montanera has expanded its line of organic Iberian hams (which launched in 2017) with the development of a complete range of organic iberian sausages: loin, chorizo and salami. The products Organic Iberian products are different from traditional Iberian products Mainly due to the veterinary management of the Iberian pig and the production of the final product without preservatives or artificial additives.

Gluten-free and lactose-free Iberian products

Within a defined strategy of innovation and development, Señorío de Montanera has eliminated allergens from its traditional recipes to obtain a complete catalogue of gluten-free and lactose-free Iberian productsTo ensure consumer confidence, it has obtained the FACE certificate, an exclusive seal of guarantee for products suitable for celiacs.

Luxury collaborations

Partnering with the best in each sector is always a sure success. At Señorío de Montanera, we are very proud to have earned the trust of renowned brands and companies in recent years, which have fostered the development and positioning of our product as the best Iberian ham from Extremadura.

Since the beginning of 2019, our brand can be found in the Gourmet Club and Gourmet Experience of all the centers of El Corte Inglés of Spain and Portugal, both in whole pieces of Iberian ham and sausages, and in sliced form. As original gift for ChristmasSeñorío de Montanera presented a special edition with its best acorn-fed ham 100% Iberian DO Dehesa de Extremadura, accompanied by a luxury bag designed exclusively by Juanjo OlivaThe result is a perfect symbiosis between gastronomy and fashion, uniting the best of each sector in a unique product with a wealth of character. The collection Lordship of Montanera X OLIVA It is available for sale exclusively in our online gourmet store (last units).

The best Iberian ham for events

In recent years, Iberian ham has become the perfect host to ensure the success of any celebration. No party is complete without a good Iberian ham. In this sense, offering a quality piece that lives up to those happy moments celebrated by our customers is a great responsibility for any Iberian ham brand. Therefore, at Señorío de Montanera we are very proud to be selected as the best Iberian ham for a wedding, a birthday or a social event with media impact.

Without going any further, many clients still remember us as being the Iberian ham chosen by Vogue Magazine to participate in your Vogue30 anniversary party. Among the events with the greatest media impact in 2019, it is worth highlighting our invitation to the Influentials Awards organized by El Confidencial, the Merca2 digital newspaper awards, the Yo Dona International Awards and the prestigious ones 2019 People of the Year Awards presented by Fuera de Serie.

Distinctions and quality recognitions

In recent years, Señorío de Montanera's work as a Badajoz company has earned several special awards of which we are particularly proud. Recently, Señorío de Montanera has received the Badajoz SME of the Year Award 2019, an award convened by Banco Santander and the Chamber of Commerce of BadajozWith this mention, Señorío de Montanera will participate in the National SME of the Year Award 2019, whose winner will be announced in the first months of 2020. Our Iberian acorn-fed products They have also received their own glorifications to a deserved gourmet quality. In addition to the organic Iberian ham, which has had a star since 2017 Great Taste Awards 2017, the 100% Iberian acorn-fed ham DOP Dehesa de Extremadura and the Iberian acorn-fed morcón 100% have received several awards in the Great Taste London Awards 2018, obtaining two stars each in the final rating. Great Taste Awards They are known as the “Oscars” of international gastronomy and are organized by The Guild of Fine FoodThe Great Taste logo is therefore a guarantee of confidence for the consumer, that they are dealing with an exclusive product from category Premium.

2020 a Silver Anniversary

With a good battery of new and exciting projects on the table, the "happy 20s" kick off with a celebration that will mark a milestone in our history: the celebration of 25th Anniversary of the Lordship of Montanera. Although we have 25 years of business history, as traditional Iberian farmers we have been working for many generations conservation of the dehesa and the purity of the Iberian breedWe believe it is essential to maintain, defend, and transmit the benefits of biodiversity in Extremadura to foster respect for this unique ecosystem. Therefore, the maintenance of the dehesa, along with the respect for the environment, is what will mark the essence of our anniversary and one of the main lines in the development of our Corporate Social Responsibility 2020.

We owe our more than 25 montaneras to the Dehesa of ExtremaduraWith all this, we hope that an event such as the 25th Anniversary of the Lordship of Montanera can make history about their own journey, and give back to the Environment everything it has contributed to making us who we are today.